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CRM Campaign Executive - 1 Year FTC (SO-CRM Executive)

Overview

Company MoneySuperMarket

Job Location
Ewloe

Salary
£/annum

Reference
SO-CRM Executive

Job Type
Contract


THE COMPANY:

Moneysupermarket.com is the UK’s leading financial price-comparison website. Launched in 1999, it now offers products and services across three main vertical markets in the UK: Money, Insurance, Home Service, plus Travel and other segments. The majority of the company's revenues come from fees collected from the sale of products and advertisers via the website. MoneySupermarket.com has enjoyed exceptional growth and high profitability since it was founded, and the business was successfully listed on the London Stock Exchange in 2007. MoneySupermarket is a FTSE 250 business.

One of the main aims of MoneySupermarket.com is to be a consumer champion. The price comparison services offer a compelling value proposition to both consumers and product providers, simplifying consumers' research, improving consumers' shopping experience and enabling product providers and advertisers to target their marketing spend effectively. MoneySupermarket.com is at a very exciting point in its growth trajectory, and is looking to drive the next phase of organic growth,

                                                                                                              

The company aims to succeed with a clear vision of “helping every household to make the most of their money”. MoneySupermarket.com delivered £1.7bil savings for consumers in 2016 and has set an even more challenging target of £2bil savings for consumers in 2017, in effect doubling MoneySupermarket.com’s business within that timeframe.

Moneysupermarket.com has a unique culture in an innovative and creative environment. We have a passion for saving our customers time and money, which fosters a working environment that is fast paced, challenging and enjoyable. This role is one of the key building blocks to moneysupermarket.com building an enviable best in class CRM team.

2017 will be a challenging year for CRM, and carries a revenue target of £51.9m, representing a growth of 10% over 2016.  Without additional headcount, this will only be achieved through intelligent ways of working, and improved tools, processes, and optimization programmes to deliver growth.  Stability was a big contributor to 2016, and must also be maintained to help achieve our targets.

OVERALL PURPOSE OF ROLE:

To develop best in class retention strategy and have responsibility for initiation, development and deployment of CRM programmes. Driving continuous improvement and new innovative multi-channel strategies. Working closely with the commercial business, becoming a key influencer in decisions and ensuring we are working to group wide customer strategy.

To drive best in class retention strategy and have responsibility for managing collation, QA, and deployment of CRM programmes.  Working closely with strategic and tactical team members, as well as Campaign Services deployment Pep.

MAIN ACTIVITIES/TASKS:

  • Focus on vertical performance; covering annual renewals and conversion of new enquiries.
  • On-going optimization (test & learn approach) to campaigns.
  • Ensuring customer / data insights are used to develop and manage campaign plans.
  • Interpretation of results from various reports to drive action.
  • Provide customer insight to influence and contribute to decision making and thinking.
  • Trends for email viewing by device.
  • Acting as the customer champion for your vertical within the business.
  • Work with the Operations Manager to develop processes to improve overall efficiency.
  • Share campaign learnings across wider team.
  • Cover upwards in event of Sr. Exec or Marketing Manager absence.
  • Some management of non-core channels.
  • Competent use of the designated ESP platform (Salesforce Marketing Cloud).
  • Build journeys and campaigns in collaboration with Sr. Execs and Marketing Managers.

ACCOUNTABILITY/RESPONSIBILITY:

  • Responsible for CRM program vision – together with line manager and analyst team.
  • Drive the vertical rebuy rate and maximize revenue.
  • Delivery of multi-channel CRM campaigns and initiatives in-line with strategy to achieve agreed business and commercial goals.
  • Ensure communications are designed to protect the sender reputation through quality and relevance.
  • Guarantee campaigns qualify the mantra of right message, right time, right marketing channel.
  • Take care that all design, copy and imagery used is on brand and relevant to our target audience.
  • Ensure data protection/compliance is followed within team procedure/activity.

SPECIAL REQUIREMENTS :

In addition to the detail in this job description, employees are required to carry out such other duties as may reasonably be required from time to time, up to or at a level consistent with the responsibilities as listed above of the job and in any location with Moneysupermarket.com Financial Group.

Portability and willingness to travel will be essential to success in this role, due to CRM resource distribution across two locations, in London and Ewloe.  Regular overnight stays will be required to allow sufficient face-to-face contact with colleagues.


Contact information

Saharlah Osman



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