Senior CRM Executive (SO-SRCR,)


Company MoneySuperMarket

Job Location



Job Type

THE COMPANY: is the UK’s leading financial price-comparison website. Launched in 1999, it now offers products and services across three main vertical markets in the UK: Money, Insurance, Home Service, plus Travel and other segments. The majority of the company's revenues come from fees collected from the sale of products and advertisers via the website. has enjoyed exceptional growth and high profitability since it was founded, and the business was successfully listed on the London Stock Exchange in 2007. MoneySupermarket is a FTSE 250 business.

One of the main aims of is to be a consumer champion. The price comparison services offer a compelling value proposition to both consumers and product providers, simplifying consumers' research, improving consumers' shopping experience and enabling product providers and advertisers to target their marketing spend effectively. is at a very exciting point in its growth trajectory, and is looking to drive the next phase of organic growth,


The company aims to succeed with a clear vision of “helping every household to make the most of their money”. delivered £1.7bil savings for consumers in 2016 and has set an even more challenging target of £2bil savings for consumers in 2017, in effect doubling’s business within that timeframe. has a unique culture in an innovative and creative environment. We have a passion for saving our customers time and money, which fosters a working environment that is fast paced, challenging and enjoyable. This role is one of the key building blocks to building an enviable best in class CRM team.

2017 will be a challenging year for CRM, and carries a revenue target of £51.9m, representing a growth of 10% over 2016.  Without additional headcount, this will only be achieved through intelligent ways of working, and improved tools, processes, and optimization programmes to deliver growth.  Stability was a big contributor to 2016, and must also be maintained to help achieve our targets.


  • To drive best in class retention strategy and have responsibility for managing collation, QA, and deployment of CRM programmes. 
  • Working closely with strategic and tactical team members, as well as Campaign Services deployment specialists. 
  • Assist with management of production and schedule to ensure delivery of a challenging communications strategy.


  • Focus on vertical performance; covering annual renewals and conversion of new enquiries.
  • Drive to shared personalization goals through CRM campaigns.
  • Connect new and existing tactics to wider lifecycle programming.
  • Support in the development of the vertical retention strategy through promotional communications.
  • On-going optimization (test & learn approach) to campaigns.
  • Ensuring customer / data insights are used to develop and manage campaign plans.
  • Interpretation of results from various reports to drive action.
  • Trends for email viewing by device.
  • Provide customer insight to influence and contribute to decision making and thinking.
  • Identify & deliver innovative contact methods to target customers.
  • Acting as the customer champion for your vertical within the business.
  • Work with the Operations Manager to develop processes to improve overall efficiency.
  • Competent use of the designated ESP platform (Salesforce Marketing Cloud).
  • Share campaign learnings across wider team.
  • Definition and production of customer journeys in platform (Salesforce Marketing Cloud).
  • Report writing and presenting to up to Director Level.


  • Responsible for CRM program vision – together with line manager and analyst team.
  • Drive the vertical rebuy rate and maximize revenue.
  • Delivery of multi-channel CRM campaigns and initiatives in-line with strategy to achieve agreed business and commercial goals.
  • Alignment to evolving Compliance standards (including GDPR 2018).
  • Ensure communications are designed to protect the sender reputation through quality and relevance.
  • Guarantee campaigns qualify the mantra of right message, right time, right marketing channel.
  • Take care that all design, copy and imagery used is on brand and relevant to our target audience.
  • Ensure data protection/compliance is followed within team procedure/activity.
  • Overall Management of selected non-core CRM channels.
  • Responsibility for revenue and performance objectives.


In addition to the detail in this job description, employees are required to carry out such other duties as may reasonably be required from time to time, up to or at a level consistent with the responsibilities as listed above of the job and in any location with Financial Group.

Portability and willingness to travel will be essential to success in this role, due to CRM resource distribution across two locations, in London and Ewloe.  Regular overnight stays will be required to allow sufficient face-to-face contact with colleagues.

Demonstrable ability to learn, ambition to improve and align to other channels and departments within MSM – especially with the Brand Team.





  • Proven email campaign skills.
  • Ability to influence and communicate confidently at all levels – written and oral.
  • Excellent IT skills, including knowledge of Excel, PowerPoint, web metrics packages.
  • Data literacy.



  • Educated to degree level or equivalent.
  • Professional marketing qualification i.e. CIM.
  • A flair for data driven and communications strategy development.
  • Knowledge of Kanban boards, and Lean methodology.



  • 3+ years of eCRM marketing experience within large digital agency or through working as a client, preferably within the retail/financial sector.
  • Knowledge of wider Marketing function, and experience in other channels.
  • Proven accountability for delivering strategic, creative and effective campaigns and programs.
  • Experience of developing customer needs/value based propositions, e.g. cross sell strategies.
  • Experience of producing and critiquing creatives, and involvement with sign-off of communications.
  • Ability to work across multiple teams with a variety of stakeholders.


  • Proven experience of developing CRM as a strategic channel within business.
  • Experience of Salesforce Marketing Cloud, or equivalent marketing automation tools.



  • Creative thinker.
  • Confident, and able to initiate action, takes accountability.
  • Plans ahead and works in a systematic and organized fashion.
  • Solution driven.
  • Copes well with pressure in a challenging environment.


  • Strategically minded
  • Has excellent analytical skills and an ability to get to the heart of complex problems

Contact information

Saharlah Osman

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